SWOT ANALYSIS

Uses the traditional SWOT matrix on a macroeconomic level to identify a country's competitive advantage. Assesses Germany's internal strengths and weaknesses and its external opportunities and threats, then going on to outline four sets of strategies - one for strengths-opportunities, one for strengths-threats, one for weaknesses-opportunities and one for weaknesses-threats. Points to the fact that Germany's strength lies in its educated and skilled workforce but warns that its strong industries are now losing ground to competitors from other countries. States that high labour costs and social costs, among other factors, clearly show that Germany needs to change and contends that the SWOT ana...