Qantas-case study

About Qantas

In 1920, Qantas was founded in the Queensland outback as the Queensland and Northern Territory Aerial Service, hence the acronym QANTAS was formed. The company began its work with an aircraft designed to provide air taxi services and also joy rides. In 1922 it began regular scheduled mail and passenger services, where it began carrying airmail. In 1934, Qantas and Imperial Airways formed Qantas Empire Airways.

In 1938, Qantas moved its head quarters to Sydney. 1947 was the year that Qantas was first nationalised when it was purchased by the Commonwealth Government. Qantas is a business performing very well. Qantas still remains once of the most stable and profitable airlines in the world, having announced a record $352 million interim net profit for the half year to December 31. Today, Qantas is considered as the world's leading long distance airline and one of the strongest brands in Australia. Qantas is the world¡¦s eleventh largest airline and is the world¡¦...