Back to category: Medical Limited version - please login or register to view the entire paper. Nurse Retention I. Introduction II. Situation Analysis A. Industry Review B. Company History III. Marketing A. Marketing History B. Current Marketing Plan 1. Product, Price & Place 2. Promotion C. Target Market D. Statement of the Problem E. Marketing Objective IV. IMC Objective V. Copy Platform A. Basic Problem B. Target Market C. Major Selling Idea D. Creative Strategy Statement 1. Campaign Theme 2. Campaign Slogan 3. Appeal 4. Execution Technique E. Support Information and Requirements VI. Creative Work – Magazine Ads, TV Storyboard, Radio Ads, etc. VII. Media Plan – (See figure 10-2 in Belch) A. Select Broad Media Classes B. Select Media Within Classes C. Develop a Media Schedule VIII. Media Use Decisions Everyone must have one broadcast, one print and one other major category, as a minimum. A. Broadcast 1. Television a. Vehicle Selecti... Posted by: Gina Allred Limited version - please login or register to view the entire paper. |
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