LUV

sSession 3 - Assignments


This week's assignments mark the beginning of the work on your two major projects. First, you will each complete an industry analysis (Project II) using Porter's Five Forces. You should use extensive research in conducting this analysis. Use an accepted footnoting method and also provide a bibliography. Second, you must gather enough information to complete a SWOT analysis of the firm. Your analysis should ultimately allow you to define the firm's core competences and thus the firm's competitive advantage.

During this session, each student is to submit the name of the company you plan on studying. The lectu...