Longevity Healthcare Systems, Inc.

Phil Kaylor
June 3, 2003


Longevity Healthcare Systems, Inc.


The Longevity Healthcare Systems began in 1972 and had prospered in their twenty years. They had acquired twelve nursing homes, two subacute care facilities and a pharmacy in Michigan, and seven nursing homes in Ohio. Although they were having profitable years, owner, Kathryn Hamilton had some concerns:
· The Ohio nursing homes were showing unprofitable results.
· Aggressive competition
· Health Care Reform
· Need more private paying customers

After reviewing the company data collected, she decided that the first step would be to create an updated Mission Statement. This would enable the employees to have a clear understanding of the company’s purpose. Their new mission statement would be - Longevity Healthcare Systems, Inc (LHSI) is dedicated to the highest quality of customer satisfaction by providing quality affordable health care.
The market for healthcare is rapidl...