Harley-Davidson

Harley-Davidson is a company that began in a shed almost 100 years ago. In the beginning, Harley-Davidson supplied motorcycles for the military, and now they are the most prestigious heavyweight motorcycle corporation in the United States. In addition to designing, manufacturing and selling heavyweight touring, custom, and performance motorcycles, Harley-Davidson also has a product line of motorcycle parts, accessories, and general merchandise. The company¡¦s mission is to fulfill motorcyclists and the general public¡¦s dreams through the experience of motorcycling by expanding the line of motorcycles, branded products, and services in the selected market segments. This research report will discuss the company¡¦s overall status, competitive advantages, and current issues. Then some recommendation to solve the current issues will be discussed, along with the risks and potential implementation strategies.
Overall Harley-Davidson is currently in good shape. Its retail motorc...