Feisty Shampoo

Feisty Shampoo

Since this product is skewed towards a younger demographic I specifically looked at CD covers of teenage singers such as Hillary Duff, Justin Timberlake, Brittany Spears, and Pink. These covers showed off strong colors and flashy techno-ish styles.
I also watched MTV shows targeting similar Feisty shampoo demographics. TRL (Total Request Live), Road Rules, and Punk’d were the shows that were the strongest in the age group I was concerned with; A16-24. Websites were a very useful tool in finding what young women bought. Bath and Body Works.com as well as Clairol.com were good places to look at. They showed some younger girls smiling and just having a special day - ofcourse, it was all due to their shampoo.
The specific layout for shampoos were fruity (Clairol ) or flowery (Bath & Body Works) but the most (TRESemme, Avon, Pantene,Nexxus, Redken, Salon Selectives, Paul Mitchel) used their name with a different color bottle with little text, nothing else. Th...