Aptica

Introduction

The company involved with our product management audit is Haptica.
We have used three scorecards for our initial self-assessment. The three people involved are Fiona Slevin and Gerard Lacey- Joint CEO’s- and Derek Young- Product Development Director. The reason for analysing three different scorecards (appendix 3), was to gain a valuable insight into their product development process, from three unique points of view. All three have extraordinarily diverse backgrounds, and different roles within Haptica. Interviews were conducted in Haptica’s offices in the IDA Enterprise Centre. We were extremely grateful to obtain three face to face meetings and an interview over the telephone. To deal with the three different opinions, we gave the range of scores for each scorecard, and then applied our analysis. When there was a significant difference in opinion, we examined the scores that were furthest separated...