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Analysis of the Two Burger King Restaurants
Analysis of the Two Burger King Restaurants
Burger King Restaurants was started in Miami,Florida as a single restaurant in 1954. The intention of the founder was to create a restaurant where fast service,good food and reasonable pricing were priorities. The Fast-food craze had begun and the chance to expand and experiment in this business had too.
Location plays a massive part in any business as one can not survive on word of mouth alone. A hopeful franchise owner must have something that complies with the criteria for a site ; 35 000+ square feet , on a corner , high traffic on two major streets around it and good visibility for signage and building.
"We search for the best sites within each trade area of a market in order to provide the greatest customer convenience. We found that our customers prefer restaurants that are on the way to their final destinations , are easy to see , easy to get in and out of , have a drive-through window and have plenty of parking."(Taken from...
Analysis of the Two Burger King Restaurants
Burger King Restaurants was started in Miami,Florida as a single restaurant in 1954. The intention of the founder was to create a restaurant where fast service,good food and reasonable pricing were priorities. The Fast-food craze had begun and the chance to expand and experiment in this business had too.
Location plays a massive part in any business as one can not survive on word of mouth alone. A hopeful franchise owner must have something that complies with the criteria for a site ; 35 000+ square feet , on a corner , high traffic on two major streets around it and good visibility for signage and building.
"We search for the best sites within each trade area of a market in order to provide the greatest customer convenience. We found that our customers prefer restaurants that are on the way to their final destinations , are easy to see , easy to get in and out of , have a drive-through window and have plenty of parking."(Taken from...
Posted by: Carlos Hernandez
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